Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base. Generate or increase online sales.
SMO is the best way for new websites and blogs to draw visitors. This early success with Social Media can have a long-lasting effect on SEO rankings as well. In all, both SEO and SMO are used to increase traffic, improve site ranking, boost popularity and thereby success of the site.